Prismaflex USA (formerly Prismavision, Inc.) asked Capital Communications Group to survey attention value. The results indicated that the advertising effect of being on one side of a Tri-Vision is 4.3 times better than being on a static sign.
This survey was done by setting up a 10' x 10' Tri-Vision sign inside the entrance hall of a large shopping mall. The graphics used for each face were eye catching and colorful but completely unrelated.
Capital Communications interviewed 946 people after passing a Tri-Vision sign that was not turning, to see if they had noticed it. Only 180 people, or 19%, saw the sign.
They conducted a second survey with 1,168 people after passing the sign when it was rotating. 91% noticed the sign and 69% could tell what was on all three faces of the sign. Two faces could be remembered by 16% and 6% saw one face.
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Based on these numbers, the calculated attention value indicates that
81.7% of the faces on the moving board were seen and could be related in the interview, compared to 19% for a static sign.
In a location that is prime and in high demand by your customers, Tri-Vision makes sense.
What is a Tri Vision Billboard
The surface of a Tri-Vision Billboard is divided into vertical strips. Each strip has 3 sides which rotate in a timed schedule. Compared to a static board, the changing of the message alone draws more eyes to your advertisement. You can purchase one of the sides, or create a three stage message by purchasing all three sides.
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