What is an LED Billboard

A programmable "video" screen with your advertising on it!! It is very much like the boards used in stadiums for instant replay.

A detailed image: All electronic images, such as those in digital camera, are divided into units called pixels. To create a picture, each pixel is assigned to the color it is supposed to be for that picture. It is possible to display most any color with the right combination of the three primary colors. So each pixel on the billboard is made of 3 LED's, one for each of the primary colors.

Programmable: Your image is stored electronically. A program on the billboard causes the individual LED's to turn on and off at set times. In this way the system can cycle through various advertisers or even a series of images from you.

Visual Movement: Since the medium is programmable and you can have series images, you can create movement on your outdoor advertising display.

Benefits

• Keep the Public Looking: Create a dialogue with changing information/presentation scheduling.You have limitless change possibilities.
  • Countdowns to an event
  • Daily sales specials
  • Different messages at different times of day
  • Updated promotions
• Feature multiple products or sales events with call-to-act phrasing
• Draw Attention with Movement: Use your imagination to create movement such as scrolling text and moving objects.
• Get Brightness: A premium price has always been charged for a back-lit outdoor advertising display. Digital Outdoor is always at least as bright as a back-lit display!
• Reduce Production Expenses: Traditional outdoor requires the customer to pay for production costs associated with image changes. There are no such costs associated with the Digital Outdoor.
• Get Immediate Changes: Message changes may be made at a moment's notice. There is no waiting for production.
• Get Proof-of-Performance: A report showing the exact time and number of times each ad appears, which can be used to apportion billing in cooperative arrangements.